AKG respects user privacy and seeks to protect personal data. We have a focus on best ensuring user rights and underlying AKG’s responsibilities to users, as well as meeting data protection standards, such as the General Data Protection Regulation (GDPR).
There are also links to further resources and more detail relating to your rights.
Please read the following carefully to understand AKG’s approach, responsibilities and practices regarding your personal data and how we treat it.
The data controller is: AKG Financial Analytics Ltd (AKG). Registered Office: Anderton House, 92 South Street, Dorking, Surrey RH4 2EW. Registered in England No: 3063359
The Data Protection Officer can be contacted via our Contact Us page.
Information collected about you:
We will process your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services.
We will never collect any unnecessary personal data from you and do not process your information in any other way than already specified in this notice. AKG does not collect data classed as “sensitive”, such as health information or information related to political opinion or religious beliefs.
The personal data that you may give us is:
- First Name;
- Email Address;
- Address and Country;
- Whether you are financial services professional.
We will collect the above information from you if you:
- contact us via post, email, fax or telephone and provide any personal data;
- place an order for report products on our website;
- complete our online contact form;
- provide your contact details to us when registering to use an online account for accessing AKG online information such as the Rating Portal;
- complete a survey;
Regarding each of your visits to our site we may automatically collect the technical information that might include such things as login information, browser settings etc., so that we may understand browsing habits, review the performance of our website and ensure that your browsing experience is as good as possible.
Technical information specifically includes:
- the Internet protocol (IP) address used to connect your computer to the Internet; your login information;
- browser type and version;
- time zone setting;
- browser plug-in types and versions;
- operating system and platform.
Information about your visit includes:
- the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times;
- download errors;
- length of visits to certain pages;
- page interaction information (such as scrolling, clicks, and mouse-overs);
- methods used to browse away from the page.
Legal bases for the use and processing of personal data by AKG
For more background information on legal bases for the use and processing of personal data see https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/
Depending on the type of relationship entered into with AKG, identified legal bases applicable to AKG are:
- Legitimate Interest
How we use your information
We use your information in a number of ways and when we use your personal information, we must do so lawfully.
Your information may be used:
- to carry out lawful obligations arising from contracts entered into between you and us and to provide you with the information, products and services that you have requested from us;
- to notify you about changes to our service or new products and services that might be of interest to you;
- to ensure that content from our site is presented in the most effective manner for you and for your computer; to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- as part of our efforts to keep our site safe and secure;
- to provide you with our newsletters and similar resources where you have opted in to receive these.
- to email you with marketing offers about AKG's products and services where you have opted in to receive these.
Disclosure and sharing of your information
We may share your personal information with any member of our group of companies (companies owned by AKG Group Limited).
We may share your information with third parties where there is a legal requirement or legitimate interest, for example with business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you to fulfil those contractual obligations. This may also be in the event that we are acquired by a third party or we are under a legal duty to disclose or share your personal information, or to enforce or apply our Terms and Conditions.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.
We use appropriate technology to manage our online services and we will endeavour to do our utmost to ensure your personal data and other confidential information is kept safe and secure and is only used in accordance with the law.
Payment transactions, for which we currently use WorldPay, are encrypted using industry standard technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure.
Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. However, we must comply with data protection laws including where there is a requirement to use appropriate technological and organisational measures to protect personal data. Data that is on our systems or transmitted using our website will be suitably protected at all times.
How long we keep your personal data (retention)
We will keep your data for as long as you have an account, contract or otherwise interact with our products or services.
If your account or details fall inactive we will retain your personal data for a reasonable period following the point at which your information ceased to be used, subject to any legal obligations requiring us to keep your personal data for longer.
You have rights under data protection law.
These are a right to know how your data is being used (transparency), a right to access your data, rights to rectification, erasure, restriction and portability and the right to object to processing. You also have a right to control your consent for marketing purposes (see below), and we will respect this choice at all times. These rights are covered in more detail below and there are also links to data protection resources which you may find useful if you require more information than is provided here.
Your rights are central to UK and European data protection legislation. Your rights are summarised below, and more detailed information is available within the GDPR itself. This link provides a guide to the Regulation.
A summary of your rights is as follows:
- The right to access your data (Article 15, GDPR) – You have the right to access and see what information is held about you by us. You may request this information in writing using the contact details provided via Contact Us.
- The right to rectification (Article 16, GDPR) – If you believe that some of the information we hold about you is incorrect, you have the right to have any errors corrected, please Contact Us to do this.
- The right to erasure (Article 17, GDPR) – The right to be forgotten is laid down in data protection law. You have the right to have all your data removed from our systems subject to any contractual, legal or legitimate interest obligations we may have necessitating the keeping of your data. In which case we will cease using your information subject to contractual, legal or legitimate interest obligations.
- The right to restrict processing (Article 18, GDPR) – You have the right to restrict how your personal data are used, subject to legal obligations.
- The right to data portability (Article 20, GDPR) – Your personal data can be requested in a machine-readable format if you require it.
- The right to object to processing (Article 21, GDPR) - You may object to having your personal data processed subject to any compelling legitimate grounds that may allow us to continue.
- The right to complain (Article 77, GDPR) – You have the right to complain to the Regulator in the EU country in which you reside if you believe that we have not dealt with your rights properly. The details of the UK Information Commissioner’s Office are given within this policy.
- The right to judicial remedy and compensation (Articles 78 & 82) – You have the right to judicial remedy if you believe your rights and freedoms have been infringed and we have not acted appropriately. This may lead to compensation, awarded by a court.
You have the right to ask us not to process your personal data for marketing purposes. We will indicate where (before collecting your data) we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by not checking certain boxes on the forms we use to collect your data. You can also exercise your right at any time by contacting us at firstname.lastname@example.org
Access to your information
You have the right to request access to the information; to know what we hold and obtain a copy. If you wish to do this, the request must be in writing to our Data Protection Officer, whose contact details are:
The Data Protection Officer,
AKG Financial Analytics Ltd,
92 South Street,
Surrey RH4 2EW
or can be found at Contact Us
If you have a complaint relating to your personal information, please contact the Data Protection Officer (details above) in the first instance.
If you believe that we have not dealt with your complaint appropriately, you have the right to complain to the Information Commissioner’s Office, which is the UK Regulator and the independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
Contact and further details can be accessed online:
A loss of personal data is known as a data breach. The GDPR imposes requirements on businesses to identify, assess and report breaches in a timely manner (within 72 hours).
We undertake to inform you if your personal data is compromised and there is a risk to your rights and freedoms as a result.
More information on data breaches may be found here - https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/personal-data-breaches/
Sensitive personal data
Sensitive personal data, also known as “special categories” is not collected by AKG. In the event that this information becomes relevant for us to collect, hold and use we will ensure that we collect it legally and that your rights are protected at all times.