Platform Profile & Financial Strength Reports

Traditionally AKG's focus has been predominantly on life companies. However, in light of the growing impact of other entities' Platforms and the transformation that this is bringing to the financial services market in the UK, there is an increasing demand from intermediaries in particular to widen the scope of entities that receive specialist AKG assessment.

Overall, the aim of AKG's assessments is to provide independently evaluated information to assist in the choice of provider by the intermediary as well as to help in the understanding and appropriate development of the market.

In line with its core focus, AKG's assessment is primarily focused on financial strength. AKG considers that a major consideration for an intermediary in considering a Platform provider is the comfort and assurance that can be obtained from an independent, external assessment. It is an important component in seeking to avoid the operational complications and potential brand damage that would be incurred should a chosen Platform proposition encounter any financial difficulties, suffer a restriction on necessary investment to deliver required evolving functionality, or in some other way 'fail'.

AKG assesses financial strength using consistent methodology and objective measures wherever possible, and the detailed analysis of the company's particular strengths and weaknesses.

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