Contents of FULL Reports

For AKG DFM Profile & Financial Strength Reports

The information currently included in each FULL Report in AKG's series of DFM Profile & Financial Strength Reports is structured as follows:

Brand-related information:


Index showing the list of companies covered, and the page number of each section in the report.

Group Overview

A broad overview of the background to the group of companies covered by the report.

Corporate Structure (simplified)

A diagrammatic representation of the relationship between the key companies in the group.


A summary of all of the AKG ratings shown elsewhere in the report. This comprises a DFM Financial Strength Rating together with Supporting Star Ratings (i.e. Service, Image and Strategy and Annual Review) for the brand. A symbol is shown where a particular rating is not relevant, or not provided.

Information on the main company:

For each report, detailed analysis is provided in respect of the company which is the DFM provider within the group.

Corporate Data

DFM Financial Strength

A brief summary of the key factors that AKG feels are most pertinent to its assessment of the company’s DFM Financial Strength.


Key Financial Data

Further brand-related information:

Assets under Management

Governance and Risk Management

AKG’s overview of the business processes, controls and review functions related to the alignment of corporate strategy with risk appetite. Thus there is a focus on internal governance to ensure sound supervision and compliance in this respect with the objective of organisational stability and proposition maintenance.

Image and Strategy

AKG’s views on how the brand is perceived in the marketplace and the current strategy adopted.



An overview of the organisation’s approach to servicing business under the brand name.


Details of any service-related awards. Performance and trends in industry-wide service awards are particularly relevant.

Annual Review

AKG's comments on how the brand has performed during the year under review, particularly relative to its peers.

Related Links

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